Want to Get More Views, Subscribers? Here’s some Tips should help you !
Google Search and YouTube use different algorithms to rank content.
That’s important to understand as a marketer trying to get your videos to rank higher on YouTube.
What is YouTube SEO?
YouTube SEO refers to the process of optimizing your YouTube videos and channel to rank higher in YouTube’s organic search results. This often includes optimizing your video and meta descriptions, thumbnail, transcript, tags, links, CTAs and so on.
How Does YouTube Algorithm Impact Search Results?
YouTube algorithm functions in such a way that it determines which videos will be recommended to users based on their interests and your video’s performance.
10 Tips For Optimizing Your YouTube Videos For SEO
1 – Keyword Research
The YouTube SEO process begins with video keyword research.
Its not hard to get a keyword for your video , you don’t have to pay for an app or a service
there’s many free services to get a keyword !
Generate a list of keywords ideas :
Your first step is to generate a big list of potential keywords. Then, in the next step, I’ll help you find the best keyword from your list.
Here’s how to find keywords for your YouTube Videos:
One of the best strategies is to use the YouTube’s Search Suggest feature.
All you need to do is head over to YouTube and pop in a word or phrase…
These suggested keywords are Amazing !
These are terms that people actually type into YouTube. So there’s no need to wonder if they’re popular or not. If YouTube suggests them to you, they 1000% are.
You can also go to a popular video in your niche… and copy the same keywords that video is optimized around.
You can also find some excellent keywords in your YouTube “Traffic Source: YouTube search” report. This report shows you all the keywords that YouTube users have searched for to find your videos.
Second, find the best keyword from your list
Now that you’ve generated a list of keywords, it’s time to choose the best one from your list.
Now, you want to target low-competition keywords.
This is important if your channel doesn’t have that many subscribers. If you swing for the fences and go after competitive keywords, your video is gonna get buried in the search results.
Instead, you want to find keywords that don’t have a lot of competition.
How do you check?
All you need to do is:
Search for your keyword in Google.
And check out the “About results”:
This number represents the total number of videos in YouTube about that topic. The higher this number, the more competitive a keyword is. So you want to target keywords that have a low “About results” number.
And that’s a lot !
that means that this keyword MUCH less competitive.
Also you can Spread your video in Google ! How ?
Focus on keywords in your video, and follow this :
Google tends to use video results for these types of keywords:
- How-to keywords (“how to make cold brew coffee”)
- Reviews (“beats by Dre review”)
- Tutorials (“Setting up WordPress”)
- Anything fitness or sports related (“Cardio kickboxing”)
- Funny videos (“Cute animals”)
2 – Optimize Your Video Title
Do you know how you always optimize your headlines for written content? The same goes for YouTube.
You want to include your focus keyword in your video title, and you should also solve a problem with your title.
– Use power words ! Not a Click Bait
A proven way to get more people to click on your Video is to have a title that evokes strong emotions. Notice that we didn’t say kind of emotions, just strong emotions.
“New Life Hacks” ✖
“7 Life Hacks will blow your mind” ✔
Viewers look at thumbnail first then Title ! Try to impress them
Yes , Some people judge a book by its cover !
3 – Encourage Viewers to Subscribe
Ask your viewers to subscribe
Leave a comment asking your viewers to subscribe if they like the video ! dont beg or become annoying ! a simple and polite Questions
Use the power of video Watermark The watermark will appear on your videos in the right-hand corner of the video player Choose a small size that won’t annoy the viewer or take over an important part of the video !
While you can’t add subscription links in YouTube Cards during your video, you can add a subscribe button to your Endscreen. Have a play around with graphics and animations for a really strong call to action (CTA).
4 – Optimize your video description.
First things first: According to Google, the official character limit for YouTube video descriptions is 1,000 characters. And while it’s okay to use all of that space, remember that your viewer most likely came here to watch a video, not to read an essay.
If you do choose to write a longer description, keep in mind that YouTube only displays the first two or three lines of text — that amounts to about 100 characters. After that point, viewers have to click “show more” to see the full description. That’s why we suggest front-loading the description with the most important information, like CTAs or crucial links.
5 – Include Your Keywords in Key Places
Include them in your video’s description and title to increase its chances of ranking in potential viewers’ search results. The same goes for your channel description. YouTube’s algorithm places a lot of importance on the keywords in your About page.
Write like a human :
Know your audience! Use language that your viewers will understand and relate to. Incorporate keywords in a natural way, not as a list.
6 – Create an Eye-Catching Thumbnail
Another way to increase your clicks and rankings is to include an eye-catching thumbnail.
- Use a high-quality image that depicts the topic of the video.
- Don’t be afraid to add text, but make sure the font fits the essence of the video and has depth. Shadowing gives a title/text a more professional feel.
- Color it ! Don’t go overboard, but colours capture attention.
Here’s an amazing website and totally free Except if you wanna go pro for better templates
You can make your own thumbnail , its easy and usefull ! Drag and Drop !
7 – Use Tags, and Use Them Properly
“Use keyword tags, but don’t overdo it,” says Jonas Sickler of Terakeet. “Including dozens of irrelevant phrases could hurt your video SEO because YouTube won’t understand what your video is really about.”
“As a best practice, choose a maximum of 5-8 targeted tags that explain your video’s theme. Add your primary keyword first, followed by secondary keywords, common variations, and one or two long-tail keywords,” Sickler says.
However, Growth Hackers’ Jonathan Aufray recommends using only long-tail keywords as tags. “Most people uploading videos on YouTube will use single keywords, but they should be using long-tail keywords. That’s what people search for.”
“Say you’re uploading a video about the best automation tools for startups. You don’t need tags like ‘startup,’ ‘automation’ or ‘tools.’ Instead, what you want are tags like ‘best automation tools for startups,’ ‘automation tools for entrepreneurs,’ ‘best marketing software for business owners,’ etc.,” Aufray says.
8 – Create Long Videos
“Video length is king on YouTube,” says Best Company’s Benjamin Smith. “Though you might think that shorter videos are the most popular, YouTube tends to give precedence to longer videos.”
“I spent four months filming a mini-series of 35 videos and found that though I wanted these videos to be short, the closer they came to the 10-minute mark, the better they were rated on YouTube, and more views they received.”
Lots of our respondents agreed. In fact, when we asked our respondents to rank several aspects of YouTube videos in terms of their importance, length of video came out on top:
“Don’t be afraid of making things a bit longer Though it may take a bit more time and effort, it will pay off in the end!”
9 – Add Cards and End Screens to increase your YouTube channel’s viewership.
When you’re watching a video, have you ever seen a small white, circular icon with an “i” in the center appear in the corner, or a translucent bar of text asking you to subscribe? Those are Cards, which Creator Academy describes as preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel.
You can add up to five cards to a single video, and there are six types:
- Channel cards that direct viewers to another channel.
- Donation cards to encourage fundraising on behalf of U.S. nonprofit organizations.
- Fan funding to ask your viewers to help support the creation of your video content.
- Link cards, which direct viewers to an external site, approved crowdfunding platform, or an approved merchandise selling platform.
- Poll cards, which pose a question to viewers and allow them to vote for a response.
- Video or playlist cards, which link to other YouTube content of this kind.
End screens display similar information as cards, but as you may have guessed, they don’t display until a video is over, and are a bit more visually detailed in nature. A good example is the overlay with a book image and a visual link to view more on the video below:
10 – Create Playlists of Your Videos and use the POWER of it !
YouTube’s number-one priority is to keep people on the platform as long as possible,” says Marcus Krieg of WireBuzz. “So while everyone else is thinking about creating videos, I want you to think about creating playlist experiences.
So Yes, Encourage your viewer to watch more of your videos , same as youtube
they want to keep people on the platform as long as possible
You should do the same ! Keep your viewer watching your videos as long as possible .
Helpfull tools !
it’s a free browser extension as opposed to software you need to download and launch separately each time you want to take advantage of its features.
2. Keyword Tool
As the name implies, Keyword Tool gives you suggestions for YouTube keywords.
it’s another way to monitor and track your YouTube audience analytics.
4. Social Blade
Social Blade is another top option for you to consider. I like it because it tracks different statistics on YouTube, Instagram, Twitch, and Twitter.
It’s useful for effectively improving your social media marketing strategy.
You can make your own thumbnail , its easy and usefull ! Drag and Drop !
Ultimately, when taking these steps to supplement your YouTube page, building an engaged, loyal audience online is the goal. The viewers that flock to your videos are, ideally, potential clients whose attention and trust you want to gain. Eventually, this will convert them into paying clients.